PROJECT DESCRIPTION

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DUER Performance is a category of stretch performance denim and apparel crafted from plants and recycled materials. Their mission is to create versatile and comfortable pieces that can take you “from the bike lane, to the boardroom, to an evening out, all in a single pair of pants”. The goal of this project was to increase brand awareness and position DUER within the travel space by highlighting their new products being used in a variety of scenarios travelling around the city of Rome.